Ford Dealerships in Michigan

2021 Ford Bronco Starts Production At Michigan Assembly Plant

admin | July, 22 2021


Nearly a year has passed since the 2021 Ford Bronco was announced to the public. The launch of the Bronco has been delayed twice due to supply chain issues from the global chip shortage. Regardless, 2021 Ford Bronco production is officially underway at the Ford Michigan Assembly Plant as of June, which is the same facility that produced the Bronco from 1966-1996 and churned out 1.1 million of them. Ford invested $750 million and created 2,700 new jobs at the plant to prepare it for the new Bronco.

The supply chain will determine how many Broncos are produced in the coming weeks and months. It is unclear what number of Broncos will actually be produced and shipped to dealers. Currently, Ford is having trouble securing hardtops and is experiencing higher-than-expected demand for Wildtrak and Badlands trims, the Sasquatch Package, Tow Package, and 2.7L EcoBoost V6. For those holding out for a Bronco with a MIC hardtop or one of the popular trim levels, it’s unclear how much longer you might have to wait.

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